In consumer class actions involving allegations of deceptive or false advertising, plaintiffs may allege that a company misrepresented benefits or omitted information about a product in advertisements ...

The Nielsen 2023 Consumer Survey Report was distributed last week, and the results, based on some 3,000 consumers across the U.S. conducted earlier in 2023, yielded a sentiment about advertisements ...

Advertisers can learn a lot from DVR ad-skipping. In the paper "How the Digital Video Recorder Affects Traditional Television Advertising," which appears in the Journal of Advertising, Kenneth C.

Publishers and advertisers must both be feeling the impact of ad blockers. Many readers are using them with little concern for how they hurt a publication’s revenue model, judging by Ad Blocker ...

It's almost impossible to imagine a world without advertising, long before the days of social media, print, radio and television ads were reaching audiences all over the world. The first TV ...

As part of my journey to gain and share valuable insights on the true state of digital marketing, I have been speaking to many of the leading professionals in the field. This time, John Montgomery, ...

Reports show that Britain’s booming ad industry is set to overtake Germany’s, with total spending predicted to surge by 7.4 per cent this year to £14.3bn. Whilst the real growth area in the UK ...