Uber’s advertising division announced that it will now enable programmatic buyers to access its Journey Ads solution across the Uber Rides app, according to details shared with Marketing Dive. The ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

In today’s competitive marketplace, establishing a prominent local presence is essential for the success of businesses in Montana. Partnering with NonStop Local Montana provides a unique opportunity ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

With a shorter-than-usual holiday shopping season ahead, competition for share of wallet will be exceptionally fierce. In addition to the compressed retail rush, Salesforce reports that 43% of ...

Lyft’s media network has grown a lot in two years. After launching in 2022 with in-car placements on tablets and out-of-home inventory on bike stations, Lyft rolled out in-app advertising, including ...

Sam’s Club MAP is the first and only retail media platform to integrate ads in a mobile, self-checkout app experience. Scan & Go, a feature of the Sam’s Club mobile app, allows members shopping ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...