Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

The number of blockchain loyalty rewards programs has increased significantly in recent years as both the Web3 and decentralized application (DApp) sectors have begun maturing. But the most coveted ...

Forbes Web3 is proud to announce a strategic partnership with the qiibee foundation to introduce a cutting-edge blockchain-powered loyalty platform. The new Forbes Web3 loyalty program, set to launch ...

Web3 technologies are transforming traditional loyalty programs by making them more flexible, interoperable, and user-centric, ushering in a new era of digital rewards that can be traded, transferred, ...

Milk Alliance Inc. seeks to unite the fragmented landscape of loyalty programs with blockchain technology. CEO Aria Oh explains how. Loyalty programs had come a long way from the copper tokens of the ...

Starbucks’ NFT rewards loyalty program now has a name: Starbucks Odyssey. The company’s web3 platform opened its waitlist on Monday, but says it will not launch until later this year. Building off the ...

December 11 — Blockchain technology first gained widespread attention because of cryptocurrencies, but its influence has long since expanded into many areas of the digital economy. What began as a ...

A founder who has carved out a name for himself building products to help restaurants connect better with would-be diners has raised $50 million for his latest startup: a new take on the idea of ...