Back in 2015, Microsoft claimed our attention spans had dropped to eight seconds—shorter than that of a goldfish. No one’s definitively proven it, but it feels about right in the age of TikTok. Ten ...

Brand mascots have had quite the journey. From the Michelin Man's debut in 1898 through the golden age of TV advertising, ...

The best fashion logos tend to stand the test of time, and that's certainly true of the Louis Vuitton logo. The design turns ...

As I put it when I named brat the design of the year, its “omnipresent green brand was developed by the Brooklyn studio Special Offer for Charli XCX. Brat summer was a vibe, and it was embodied by ...

In today’s saturated marketplace, choices abound and digital interactions dominate customer engagement. With seamless online interactions now a standard consumer expectation, a brand’s design and user ...

Forbes contributors publish independent expert analyses and insights. Clara covers consumer brands shaping tomorrow's retail landscape. As retail reclaims its role as a space for real-life connection ...

See how we reveal our top secrets in bringing our clients a higher ROI and brand success. CityRx’s rapid growth showed us how impactful branding can be when trust is designed with intention — ...

New York-based agency R/GA recently launched its new Brand Design practice. Clearly, brand designers are on the surge, especially in the digital space. Tim Leberecht is Frog Design's chief marketing ...

While there are plenty of places to thrift both online and in store, it can be difficult to differentiate what's worth purchasing. Designers share the vintage brands they never pass up on, plus what ...

In the dynamic world of marketing, the fusion of design and strategy is fundamental to successful branding and communication. Design is more than just an art—it's a powerful tool that, when wielded ...

TOKYO, Mar 20, 2025 - (JCN Newswire) - - Hitachi, Ltd. (TSE:6501, "Hitachi"), today unveiled a bold new brand design that reflects the company's transformationto what it calls "True One Hitachi", with ...