Not long into The Wizard of Oz, Dorothy leaves a world of black and white and experiences Oz for the very first time in color. Eighty-two years later, it’s still an iconic cinematic breakthrough that ...

Melanie Borden is the CEO & Founder of The Borden Group. She works with executives to align their brand with their LinkedIn strategy. When it comes to branding, there’s not a single element that gets ...

Opinions expressed by Entrepreneur contributors are their own. When it comes to personal branding, the right colors have the power to attract clients and opportunities, while the wrong colors can do ...

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...

As marketers, we're all familiar with brand guidelines. They're usually in a PDF that lives somewhere on the company intranet—though, to be honest, most are probably not quite sure where to find it.

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. These brands understand the importance of communicating through ...