Like a software update no one agreed to install, AI has quietly and profoundly rewritten the rules of brand strategy. Zero-click search has effectively sidestepped the web, and AI-enabled systems now ...
Joe Mozden, Jr. is CEO of Sonic Foundry, the trusted leader for video creation, management solutions as well as virtual and hybrid events. IBM, Toyota, Google, Dove, FedEx, Tide, Chobani—these are all ...
Writing the second edition of Aaker on Branding 11 years after the initial edition has led me to reflect on how branding has changed over that time span. Although... much of the fundamentals are the ...
Opinions expressed by Entrepreneur contributors are their own. Have you wondered how leading brands have gained exponential popularity and become household names? It’s no secret that businesses apply ...
A brand SERP is the results Google serves when a user searches for your brand name. A digital strategy is how a brand positions itself across the online ecosystem. I have been talking about brand ...
The Pioneer on MSN
BBK nurtures brands, vanishes
For decades, B-schools formulated brand strategies such as co-branding, single-identity, and multi-branding. Each one had its ...
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