Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

Value stream map vs. process map, which is better for you? As with many tools and methods in Six Sigma, there isn’t a ...

Flowchart vs. process map, what do you choose to use? When it comes to mapping out a project, you’ve got several choices on how to visualize them. If you’ve had trouble deciding on a format for your ...

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

We live in a world where people are often overwhelmed by the amount of information available to them, though this is nothing new. Companies have been competing for customers' attention since the dawn ...