TV advertising is undergoing a tectonic shift from programmed to programmatic. Not unlike on the open web – but unlike on linear – advertisers can use programmatic to get scale across connected TV.

To explore successful YouTube channels and CTV apps, the Connected TV Festival today featured the insights from VA Media’s Mark Ashbridge, pocket.watch’s Brian C. Janes and Future Today’s Soma ...

Into every generation, a universally hated children’s television character is born. This, of course, poses a unique problem in a world of smart TV operating systems and content recommendation engines.

Traditional TV advertising is certainly going through a period of significant and disruptive change. But the shift of ad dollars from linear to connected TV (CTV) is not the inevitable consequence of ...

CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube's reach to the big screen. Now globally available in Google Ads, you can buy non-skippable ...

What does it feel like to be a media buyer and planner in 2025? That question launched a fascinating “Ask Me Anything”-style discussion at Cynopsis ScreenShift in New York City on Tuesday. If you didn ...

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