Chevron is out with a series of new advertisements that claim its gasoline is the best for your car’s mileage. The secret ingredient is called Techron, a fuel additive that the company says contains ...

Developed by Y&R Singapore, the campaign moves slightly away from the concept of previous campaigns that highlighted the function of Caltex’s patented additive Techron in keeping vehicle engines clean ...

From a consumer-facing standpoint, there are two elements that will continue to define the company's approach to market: amplify and intensify. "From an amplification standpoint, we are doing more to ...

Caltex has joined hands with Smiley Central, a developer of animated icons for social media platforms, to promote smart and happy driving around Hong Kong. In order to resonate with customers and ...

Source Interlink Media(TM) Announces Chevron's Techron(R) Technology as Official Fuel Technology of Motor Trend(R), Automobile(R) and European Car(R) MagazinesAll U.S. Vehicle Comparison Tests ...

Adding a good fuel additive can help stabilize fuel and keep your motorcycle’s engine performing at its peak. A good fuel additive should be a part of your regular maintenance no matter where you live ...