WIVB-TV (Channel 4) is doing what television stations typically do when they do well in the May sweeps reported by Nielsen: Exaggerate their successes. It is my duty to fact-check the promo that I saw ...
Devised by the broadcaster’s in-house agency 4Creative, the new ad is soundtracked by Paul McCartney and The Frog Chorus' divisive ditty 'We all stand together'. The stop motion-style spot starts with ...
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