Google has said it will start to label sites that it deems as quick in Chrome, beginning with its Android mobile browser. When users long press on a link, Chrome for Android will add a 'Fast link' ...

Holding the majority of the web browser market on almost all platforms puts Google in the prime position to push for (some would say dictate) good web practices. It has helped push website owners to ...

Google is launching a new Web Vitals metric with Chrome 85 beta — one that can tell you if a page you’re visiting won’t take forever to load. The new metric will give URLs and URLs from the same ...

As Google is working to launch an algorithm shift next year, and has been preparing websites to comply with the new Core Web Vitals. The Core Web Vitals won’t form part of the basis for page ranking ...

What just happened? Google is rewarding websites that load quickly by highlighting them with a 'Fast page' label in Chrome. It's currently only available in the beta of Chrome 85 for Android but could ...