Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...

If I had a dollar for every headline I’ve seen about data clean rooms in the last month, I’d be writing from a yacht in the Bahamas. (Well, not really, but clean rooms are dominating ad tech ...

The last five years saw our industry’s conventional models of ad targeting and measurement evaporate with the regulatory and cultural shift toward privacy. But out of these ashes, the advance of clean ...

“A correctly implemented clean room development process can reduce the possibility of infection significantly, if not entirely.” There are often situations where a company has come into contact with ...

In the evolving data privacy landscape, organizations across industries need ways to collaborate with their partners while improving data security and better protecting underlying data. AWS Clean ...

Clean rooms are enclosed spaces where manufacturers apply environmental controls to prevent contamination of the products, focusing primarily on limiting the concentration of particulates in the air.

As we head into 2023, advertisers, publishers, ad tech companies and others involved in the digital advertising ecosystem are facing significant challenges when it comes to data. It can be ...

CVS Media Exchange (CMX), the retail media network designed to help brands reach and serve CVS Pharmacy shoppers, is partnering with Pinterest and LiveRamp on a new data clean room initiative.

This technology helps block contaminants from entering or leaking out of clean rooms in biotechnology, pharmaceutical, and semiconductor manufacturing settings, preserving the sterile conditions these ...