In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Discover how economists' assumptions shape economic models, affecting predictions about consumer behavior, resource ...

Consumer choice modelling seeks to elucidate how individuals make decisions when faced with multiple product or service alternatives. This field encompasses the study of cognitive processes and ...

As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

The mobile telecommunications industry is capital intensive by nature. With the rapid advancement of technology and changing consumer behaviors mobile network operators has had to adapt their product ...

Learn how situational content marketing is reshaping the future of content strategies. Adapt and resonate with your audience in real-time. For decades, marketers have relied on the traditional funnel ...

Consumers are looking to adopt sustainable habits into their day-to-day lives. And in that ever-evolving push towards everyday sustainability, the concept of a circular economy — where materials are ...