Header bidding - the cases both for and against - has turned out to be one of the key debates in the digital advertising industry in 2016, with key stakeholders in the business drawing lines in the ...

Digital media provider CPXi and bRealTime, the company’s programmatic division, on Tuesday released a white paper entitled “Header Bidding Containers.” Header bidding involves advanced bidding ahead ...

A new IAB Tech Lab standard will help publishers and platforms make their header bidding container setups as efficient as possible. The lab will accept public comment on the standard through July 28.

Criteo says it is beta testing a product that would allow it to directly integrate – and give it priority access – within publishers’ header bidding wrappers. Wrappers help publishers organize tags ...