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Lego Unveils Smart Play

Lego unveils new SMART Brick at CES 2026. Where to purchase in Kentucky

The Lego Group has unveiled new SMART Play bricks, tags, and minifigures that add interactive sound effects to creations.

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LEGO unveils new LEGO Smart Brick at CES — here’s everything you need to know

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Lego unveils tech-filled Smart Bricks - to play experts' unease

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Lego launches ‘biggest innovation in decades’ with new bricks

Lego has unveiled a new "smart brick" technology at CES 2026 in Las Vegas, describing it as its "biggest innovation in decades".

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Lego brings the brick to life

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Lego launches ‘biggest innovation in decades’ with electronic smart bricks

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Lego reveals NEW type of brick we’ve never seen before & promises they’ll ‘bring your creations to life’

Together with Smart Tags and Smart Minifigures, the hi-tech upgrade gives Lego creations a digital brain that enable them to react in playful ways with lights and sounds.

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Lego launches Smart Brick and high tech Star Wars toys at CES 2026 in Las Vegas

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Lego Is Launching An Evolutionary 2x4 Smart Brick Featuring A Tiny Computer

Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

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Lego's smart new 2x4 Smart Brick packs a custom ASIC, speaker, and synthesiser created by 'an expert team from the worlds of video gaming, computing... and more'

The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a TIE Figher set, as well as a Throne Room Duel set featuring Luke Skywalker and Darth Vader battling in front of a cackling Palpatine. Those twin lightsaber duel tags sure are going to be a whole lot of fun to play with.

Lego’s new ‘digital bricks’ could limit children’s imaginations, experts fear

Lego has unveiled new digital “smart bricks” that light up, emit sounds and respond to movement in its “most revolutionary innovation” in nearly 50 years.