LAS VEGAS--(BUSINESS WIRE)--Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital optimization, today announced the launch of Amplitude CDP, the first insights-driven customer data platform (CDP).

Salesforce today announced AI enhancements enabled by the Einstein platform integration with its customer data platform (CDP), just as rivals large and small are making similar investments. Salesforce ...

An emerging customer conversation technology will be a revolutionary AI-powered platform that redefines how enterprises ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

CDK, the leading automotive retail software provider, today announced the launch of its Customer Data Platform (CDP)that unifies fragmented customer information and delivers real-time, actionable ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

Operationalizing voice of the customer (VoC) feedback data in real-time is essential for organizations aiming to improve customer satisfaction and loyalty, along with overall business performance.

Hightouch released Adaptive Identity Resolution on July 1, a new capability for its warehouse-native Customer Data Platform. The technology aims to help brands unify fragmented customer data across ...

You might know Klaviyo as a B2C email and SMS marketing automation platform, but that's just one piece of a more complete customer platform. The company recently announced some new capabilities that ...

SAN FRANCISCO--(BUSINESS WIRE)--Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, kicked off its user conference, SIGNAL ...