Value stream alignment. Define value streams using the customer lifecycle to guide digital transformation and improve efficiency while prioritizing customer experience. Agile strategy approach. Use ...

The role of the marketer goes beyond driving awareness and generating demand; once they hand over a prospect to the sales team the job isn’t over. It's commonly believed that a marketer's job is done ...

WALTHAM, Mass., December 02, 2025--(BUSINESS WIRE)--Pegasystems, Inc. (NASDAQ: PEGA), The Enterprise Transformation Company™, today announced a strategic collaboration with Moody’s Corporation ...

Consistent revenue, good management, sound financial decisions, and talented staff, among many other factors, keep a business running. But there is one factor above all others that makes a business ...

Customer lifecycle management ensures that businesses are using their UC systems to maximum potential. Written by eWEEK content and product recommendations are editorially independent. We may make ...

Content marketing has taken the world by storm and nine out of 10 organisations now use it. So, now is the time to take your content strategy one step further by tailoring it to the the different ...

@2024 - All Right Reserved.

In my last post, I talked about the revenue lifecycle from an operational perspective, with an inward focus. Here, I’ll discuss some of the customer-facing elements that are affected by having a full ...