Part 1 of this series discussed the evolution of customer reference programs and gave guidance on how to create a program that's a strategic asset to your company. This article discusses the next ...

Salespeople work under the pressure of a very competitive environment, and they want access to any tool or resource that will help them win business. And, as with most large corporate purchases, the ...

Opinions expressed by Entrepreneur contributors are their own. Customer champions are a tremendous asset for any organization. In most cases, people are far more interested in reading about your ...