It’s harder than ever to land a new client. Companies are scrutinizing spending amid pandemic-fueled economic uncertainty. Sales meetings are conducted over video rather than in person. Buyers are ...

While we’d all like to avoid all types of storms in business and our lives, preparing your business for a recession with customer value management strategies will mean your business will win and add ...

I’ve always thought that there are two kinds of people in this world—the ones that will tell you that you have a hole in your pants and those that avoid the uncomfortable conversation and leave you to ...

ATLANTA--(BUSINESS WIRE)--DecisionLink, a leader in secure, SaaS-based Customer Value Management solutions that simplify and automate customer value conversations at all stages of the customer journey ...

ATLANTA--(BUSINESS WIRE)--DecisionLink, the leader in secure, SaaS-based Customer Value Management solutions that simplify and automate business value conversations at all customer journey stages, ...

On January 28, 2021 the Journal of the Academy of Marketing Science published an article about a new approach that could replace the old CRM models. The new Customer Portfolio Management (CPM) model ...

Part of the marketing playbook for value-based selling is the use of customer case studies to provide references and proof of value for a product, service, or software solution. This is what customer ...