A few years ago, “data clean rooms” were all the ad tech trades could talk about. The  relatively new technology was one that ...

Over the past couple of years, data clean rooms have emerged as the next big thing in marketing. Meta has one. Disney has one. Walgreens has one. At a time when privacy regulations are starting to ...

In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase out ...

Did you ever wish you could talk to your clean room? Samooha is a data clean room provider startup co-founded and helmed by Drawbridge founder and former CEO Kamakshi Sivaramakrishnan. Last month, the ...

The healthcare industry has a data paradox. Globally, there’s an estimated 2.5 zettabytes of healthcare data – but only a fraction of it is actually usable. And the overwhelming majority of that ...

Amazon unveiled a slew of advertising products as part of its annual UnBoxed conference, including a new data clean room tailored to publishers and a generative artificial intelligence (AI) solution ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Data clean rooms, a buzzy term that’s gained currency among the ...

Data clean rooms are a go-to solution for addressing customer privacy when modeling data prior to buying ads. They allow partners to collaborate safely and privately using their first- second-, and ...