Branding is not optional; it is the strategic power play that decides who gets trusted, known, and remembered. A company that does not define, refine, and live its brand forfeits that power to others.

In K.M. Weiland’s upcoming fantasy novel Dreambreaker, readers are immersed in the world of main character, Allara — the queen of the kingdom of Lael, and possessor of the ability to travel between ...