There’s a reason so much creative work needs revision—and it has nothing to do with talent or AI. It’s because too many campaigns start before the thinking is finished. Deadlines loom, pressure mounts ...

To ask what the future is of creative business leadership opens up a dynamic range of questions examining both the term itself and the shifting context in which it’s used. This June, Salon Kreativ ...

Creativity, according to the most precise and meaningful scientific definition, consists of the production of entities that are both new and valuable. The newness is unprecedented and the value may ...

Artificial intelligence is spreading through our lives. As it moves from new feeds to productivity tools, the boundary between what is human-made and machine-made is becoming almost invisible, ...

Creativity may come naturally to some people. For the rest of us, there are powerful tools to shift our perspectives, like SCAMPER. Learn how the SCAMPER technique can help you break down and improve ...

Intuitively, it seems different creative processes are involved in composing a sonnet and designing a circuit board. But a study published this month in the journal Thinking, Skills and Creativity ...