NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

Digital video is expected to surpass linear TV advertising this year -- growing 16% versus a year ago to $62.9 billion, according to a report by the Interactive Advertising Bureau. The data estimates, ...

NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.

Marketing’s shift into a performance-driven mindset, where ads can be more directly tied to sales and other consumer actions, is taking firmer hold in the digital video arena. Reach and frequency, ...

ONVIF has announced that it has entered into a strategic collaboration with the Coalition for Content Provenance and Authenticity (C2PA) to preserve the integrity and authenticity of digital video in ...