At its core, identity marketing is not about your brand—it’s about your consumer. It’s about understanding how your audience sees themselves and aligning your brand with their identity and aspirations ...

Enfocus, the leader in affordable, flexible automation tools for the printing industry, has partnered with AccuZIP, a recognized leader in data quality solutions, to develop a powerful new integration ...

Houston, Texas--(Newsfile Corp. - October 14, 2024) - Direct Mail Alert is excited to announce the launch of its latest 5-part series, titled, "Unlock the Power of Neuroscience in Direct Mail ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

Alison Parcell is a marketing analyst for Hallmark Consumer Services, contract packing specialists. Think of direct mail campaigns, and chances are, printed letters promoting goods and services will ...

CPA financial advisers who market their services have had to find new ways to target clients ever since the national telemarketer “do not call” list took effect in 2003. Direct mail offers them one ...

A direct mail campaign proves to be a powerful lead generator for small businesses, delivering measurable returns in an age dominated by digital noise. With carefully crafted messages and targeted ...

Direct mail is making a comeback—but this time, with automation on its side. Marketing teams seeking efficient, repeatable ways to connect with their audience are turning to automated direct mail for ...

I see marketing budgets increasingly put under a microscope. Every dollar is being scrutinized, and inefficiencies are harder to justify than ever. But despite this increased focus on performance, ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

Email marketing remains a powerful way for small businesses to connect with customers and leads, but it’s hard to come by tools that are easy-to-use and feel at home on the Mac. Direct Mail for macOS ...