There’s no way to avoid it in retail these days: Big-box retailers are taking control of their pricing and driving the market with a strategy called dynamic pricing. To define it simply, it is a ...

Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. Customers are more educated and tech-savvy than ever, and ...

The ability to change prices in the blink of an eye, instantly responding to market fluctuations, seems as if it would be an attractive tactic to online retailers. However, so-called dynamic pricing ...

Have you ever saved or left something in your online shopping cart and, days or weeks later, received a notification that the price of that item has changed? This is an example of dynamic pricing.

Uber, Amazon and Airbnb all have one thing in common -- aside from rapid growth, creating entirely new markets and crushing their competition. All three price dynamically using advanced artificial ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...