What if prices of your favorite menu items went up and down just like the prices of your Ubers to and from the bar? As it turns out, that may be where we’re headed. The restaurant industry, long ...

Your burger and fries could soon cost $12 in the morning and $20 just a few hours later — at the same restaurant. That's because more eateries are experimenting with so-called dynamic pricing by ...

Gig companies like Uber and Lyft have popularized the economic concept of dynamic pricing (also known as "surge pricing"), making it a common phenomenon in our modern economy. Now, some restaurants ...

A study with 500-plus consumers showed 62 percent of restaurants worry about how consumers will react—and with good reason. Let’s be clear: While dynamic pricing is a feasible option for many ...

Six months after Wendy’s started a fierce debate about the fairness of dynamic pricing in restaurants, with consumers comparing price fluctuations throughout the day to Uber surge pricing policies, ...

In order to smooth out the traveler’s journey, Ideation Design Group creates memorable dining experiences at airports throughout the country by designing an oasis within the intensity of travel. IDG ...