NEEDHAM, Mass.--(BUSINESS WIRE)--International Data Corporation (IDC) has traced the dramatic changes in the B2B buyer's journey over the past decade. Today's buyer is fully engaged across multiple ...

STAMFORD, Conn.--(BUSINESS WIRE)--Sales leaders looking to cultivate an adaptable sales organization should rethink their current sales efforts across three dimensions, according to Gartner, Inc.

Traditional business models with siloed functions struggle to keep pace with changing markets and customer needs due to slow response and fragmented technology. To stay competitive and deliver greater ...

Forbes contributors publish independent expert analyses and insights. I lead Boston Consulting Group’s Behavioral Science Lab. Nov 21, 2024, 08:15am EST Nov 21, 2024, 09:18am EST An organization’s ...

Leaders, revising their five-year plans every quarter, are constantly seeking ways to reinvent their companies and stay ahead of the pack, given competitors of varying capabilities and scale and ...

If you’ve been around long enough to see a few CRM projects come and go, then you have probably noticed a pattern. Technology changes, the logos change, and the dashboards look shinier every few years ...