When businesses give autonomy and power to each of their divisions and departments, the result is differentiation, in which each section develops its own cultures and methods. When a company brings ...

If I had a dollar for every time I’ve heard (or used) the phrase “differentiate or die” I could retire, but it’s a neat mantra for B2B marketers. And now brand differentiation is data-backed, too. New ...

Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

Really good branding is hard. The ability to craft a combination of tangible and intangible assets that can become a powerful feeling internalized by your customers is not easy. If it was, everyone ...

In this episode of the Marketing Smarts Live Show, guest Allen Adamson delves into the importance of adapting your brand to changing times. Titled "A 'Brand Differentiation Through Experience ...

To win the hearts, minds and loyalty of customers, you must have a compelling and differentiated brand platform. But creating a business-to-business brand platform that is unique and engaging is a ...

An inability to connect with customers is a big part of the problem for companies that find themselves lost in the undifferentiated middle. In a PwC consumer survey (pdf), 73 percent of respondents ...

Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs are flooded with materials and advisors on how to develop an effective brand. They advise that branding is important ...