What has always been “follow your nose” is now transitioning into “follow your ears” for a new campaign that celebrates Kellogg’s Froot Loops deep roots in hip-hop culture, having been name-dropped in ...
BATTLE CREEK, Mich., Nov. 10, 2025 /PRNewswire/ -- Did you know Kellogg's® Froot Loops® has been name-dropped in more than 1,000 hip-hop tracks across generations1? To celebrate hip-hop's creative ...
In the face of aggressive competition and a declining media budget, Burnett revitalized Kellogg's Froot Loops business and its icon Toucan Sam, using the 'Stolen Colors' campaign to turn apathy into ...
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