Goodyear Tire & Rubber will soon learn whether emotion sells tires better than talking about tread patterns. The world's largest tire maker is rolling out a print and television advertising campaign - ...

There's a not-so-old song with a lyric that goes something like, "The tires are the things on the car that make contact with the road ..." While it makes for a catchy little chorus, it's not an ...

Selecting the right tread pattern for tires used on the often-hostile road surface of a construction site, as shown here on this dump truck, can help resist "chipping and chunking" caused by stones ...

Have you ever been annoyed by the tire noise in your car and wondered what could be the reason? There are several reasons why the tires in your car are making a noise, but most of it is down to the ...

Following simple car care routines is the secret to looking after your tires. But beyond monitoring your tire pressure and rotating your tires, there are other things you can do to make your tires ...

FORT MILL, S.C.—For more than a century Continental A.G.'s tires have been defined by greater performance and safety thanks in great part to tread patterns. And this year, the company marks a ...