Hotel pricing by gut instinct and Excel spreadsheets is out. Operators are finally getting serious about revenue management. “Heads in beds.” That simple mantra drove the hotel business for decades.

An increasing number of companies are using software to predict and manage optimal prices in real time. Customers hate it. Fast-food chain Wendy’s last week walked back comments from CEO Kirk Tanner ...

In the ever-evolving landscape of business strategies, dynamic pricing has emerged as a contentious yet fascinating approach. Traditionally associated with airlines, hotels and ridesharing, this ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...