The initiative, led by JWT Northeast Asia director Tom Doctoroff, is a conceptual framework that builds on King's thinking while bringing it into alignment with interactive developments such as blogs.
About 18 months ago, the advertising fraternity in Chennai was abuzz with a new business opportunity from a premier IT company, Empower Works, a part of the Polaris Group. Leading advertising agencies ...
In a pre-digital age, when the main office of a global agency tweaked its creative-positioning platform, it would support this effort with a stream of white papers, principals' biographies and city-by ...
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