Businesses are getting on board with social advocacy programs today. Many companies are beginning to leverage their most valuable spokespeople: Their employees. Employees will share their enthusiasm ...

SAP is still planning to conduct a benchmarking program for its Enterprise Support service, despite words to the contrary from CEO Léo Apotheker last week — sort of. The German ERP (enterprise ...

SAP’s attempt to convince users that its Enterprise Support service provides enough value to justify a higher price tag may drag on well into 2010. The matter stems from SAP’s decision last year to ...

Today, the same or similar product can be purchased at countless online stores. Differentiation is no longer about the products themselves. Successful ecommerce companies earn the sale and buyer ...

SAP’s joint project with user groups to demonstrate the value for money of its Enterprise Support program is still on track, the company said Friday, despite the resignation of the two user group ...

When chief marketing officers want to know if an expensive new campaign inspired people to buy their company's product, they look at the key performance indicators (KPIs) defined for the campaign.

Opinions expressed by Entrepreneur contributors are their own. Businesses are getting on board with social advocacy programs today. Many companies are beginning to leverage their most valuable ...