One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation. Lead generation through PPC is ...

With more and more evidence of the spiraling economy all around them, marketing departments and firms everywhere are bracing for a hit. Historically, marketing has been disproportionally on the ...

Whether you’re under pressure to build lead volume or want to get ad campaigns out of a “status quo” rut, conversion rate is a vital metric to monitor across campaigns, platforms, and backend data.

Paid search automation isn't just for ecommerce. It is also an effective tool for B2B lead generation. Here's how to make it work for you. At SMX Next in November, I was honored to give a talk on ...

Opinions expressed by Digital Journal contributors are their own. In the competitive landscape of today’s business world, understanding the importance of lead generation strategies is crucial. A lead ...

Not every prospective customer is ready to buy right away. Most don’t want to talk to a salesperson the instant they visit your site. However, they may be willing to give you their contact information ...

Facebook lead generation forms can produce quality leads when done right. Here are the latest updates and best practices you need to know. Since their 2015 debut, Facebook Lead Generation Forms (LGFs) ...

Lead PPC is a digital advertising agency that generates quality franchise development leads online via Google Ads, Facebook Ads, and other major networks. We work with roughly 70 franchise brands and ...