I’ve been fishing from a Hobie kayak for over 11 years, and when it comes to a fish finder GPS for a kayak, the Lowrance Hook Reveal 7 Splitshot is a rugged and reasonably-priced option. Lowrance ...

The 2024 ICAST fishing trade show in Orlando, Florida, delivered big news for boating anglers. Both Lowrance and Simrad debuted bow-mounted, electric-steer brushless trolling motors designed for salt ...

Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced today the newest addition to its Elite and Mark family of compact fishfinder and ...

For over 60 years, Lowrance has led the way in fish finder technology. From the first transistor sonar capable of displaying individual fish to the first DownScan sonar to produce high-resolution ...

Lowrance announced the upcoming software update for the HDS Gen3 fishfinder/chartplotter series — enabling wireless compatibility with the complete line of C-Monster compatible Power-Pole products.

NEW YORK (MarketWatch) -- Lowrance Electronics Inc. Monday agreed to be acquired by Simrad Yachting AS for $215 million, or $37 a share. The consideration represents a premium of 48% from a closing ...

The single transducer offers a sweeping 180-degree field of vision spanning Forward, Down, and Scout modes. Courtesy Lowrance Live sonar-aka Forward-Facing Sonar or FFS-has revolutionized the way ...

Scott from Bayou Chronicles shares his DIY Hack to transfer tracks from a Lowrance unit to Google Earth on his computer step by step. I’ve told quite a few people that one of the best purchases I’ve ...

Lowrance Electronics is perhaps best known for its fishing and marine equipment, such as depth recorders, fish finders, and marine GPS devices. Now the company is introducing a line of automotive, ...