When it comes to shopping in a pandemic, turns out the two things people crave are comfort and convenience. It’s why Amazon sales are projected to see a year-over-year sales jump of nearly 22% in the ...

Magic Spoon: The keto-friendly cereal disguised as a kids’ cereal, use code CEREALREAL ($34, originally $39; magicspoon.com) Magic Spoon cereal, a sweet treat with bright childlike colors and branding ...

When four boxes of a new product called Magic Spoon arrived at my door last month, I remembered the last time I purchased cereal in bulk — it was the Costco supply of Fiber One I brought to college, ...

The death of cereal has been wildly exaggerated. It’s been reported that sales have plummeted in recent years as millennials opted for seemingly more nutritious or on-the-go snacking alternatives. A ...

Magic Spoon is the New York-based brand reimaging America’s favourite childhood cereals into healthy alternatives without sacrificing the flavours, colour or shape. Focused on keeping childhood charm ...

Cereal was my go-to breakfast growing up—and often my favorite midnight snack. I loved the sweet crunch of the classics, but ...