Behind the scenes at Mattel and the making of Toy Story 5 toys ...

The Beast Man is back as Mattel Creations has revealed their newest Masters of the Universe Origins action figure ...

Ultimate Action Woody and Buzz each boast 70+ phrases and have two modes — Alive or Toy —, with lots of tech under the hood ...

Mattel has partnered with Denny's and Amazon MGM Studios on a nationwide Masters of the Universe Mobile Diner campaign. The activation is timed ahead of the upcoming Masters of the Universe movie ...

Mattel announced a takedown battle between Demon Jinu and Sleeping Bag Mira to choose the next doll in their 'KPop Demon ...

Mattel beat expectations for sales and earnings in the fourth quarter and saw its stock price jump by more than 15% today on the strength of its postive outlook for 2025. But executives acknowledged ...

Each design is inspired by a vintage Barbie look from the iconic toy brand's celebrated, 65-year history Courtesy of Azazie Barbie is headed down the aisle! Mattel has teamed up with bridal industry ...

2026 will see Masters Of The Universe hit the big screen, while Toy Story 5 will bring beloved characters Woody and Buzz back ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Mattel delivered new evidence in its second-quarter ...

A new era of DC action figures will begin later this year when Mattel officially takes over the DC Comics toy license from ...

The company says its recent packaging misprint, which included a URL that mistakenly led to a porn site, was not a result of its Adobe Firefly partnership. Mattel has apologized for the mix-up and ...

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