I remember the first media plan I ever put together. It was a super-detailed PowerPoint deck accompanied by a highly detailed spreadsheet that truly impressed my boss, but which no one would recognize ...

The robots are coming for media planners, or so claimed a recent "Planning & Buying Insider" column. As CEO of an independent media agency, I can assure you the obituary for human-led media planning ...

Traditional planning approaches, based on static plans, rigid personas and stable channel definitions, are being disrupted by structural and technological shifts in media and marketing making them no ...

Nielsen, a global provider of audience measurement, data and analytics, today announced a new collaboration with podcast research firm Edison Research to launch Nielsen Podcast Fusion powered by ...

Goodway Group has begun rolling out Anthropic’s Claude-powered AI agents to its media planning and analytics teams, aiming to streamline audience segmentation and campaign analysis. The deployment, in ...

Nielsen is integrating Triton Digital's Podcast Metrics Demos+ into Nielsen Media Impact to give advertisers richer cross-media podcast planning data.

AI agents have become a focal point for media agencies and brands hoping to move AI tech past potential and into practical benefit. Agencies across the industry, from giants like WPP to indie shop ...

Currently, media planning approaches are largely based on pure media metrics, such as reach and frequency (R&F) and cost per rating point (CPRP), and are imperfect. For example, sales ROI modelling ...

To be successful in building relationships and connections on social media, having a strategy is essential. Spending time to plan out a strategy will not only save you time in the long term, but will ...

With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren’t just places to scroll—they’re places to sell. As consumers spend an average of 141 minutes per day on ...