The following guest post is by Lisa Bodell, CEO of futurethink, a New York City-based innovation research and training firm. Do your metrics reveal your innovation problems and successes in real-time?
The dashboard is the potent symbol of our age. It offers the elegant visualization of data, and is intended to capture and represent the performance of a system, revealing at a glance current status, ...
With just 26% of organizations currently conducting separate measurement and attribution for their account-based marketing (ABM) programs, the low adoption rate suggests that while many organizations ...