Marketing metrics and marketing analytics are the new buzzwords in digital. And, for good reason. Marketing metrics improve decision-making so your campaigns are optimized. Unlike traditional ...

You've created the content. Now, you need to measure its effectiveness to know whether your content is hitting its mark. The following infographic by Curata offers 29 content marketing metrics, such ...

As an entrepreneur, you measure a lot of things in your business. In fact, you probably obsess over revenue growth, cash flow, customer satisfaction and dozens of other performance metrics that define ...

(BPT) - The majority of small business owners want help tracking metrics and admit they don't measure and track as often as they should, according to a Staples survey. Learn more about what business ...

When calculating the effectiveness of a content marketing campaign, it can be a challenge to determine which metrics are the most meaningful. This infographic from digital publishing firm 3D Issue ...

How can you use measurement to boost the success of your email marketing? An infographic (below) from Salesforce looks at what key email metrics mean and explores how you can use them to optimize your ...

The majority of small business owners want help tracking metrics and admit they don’t measure and track as often as they should, according to a Staples survey. Learn more about what business owners ...

Content marketing is now a mainstream activity for most B2B firms. Even as they rush to take advantage of content as a demand generation tool, however, these companies often miss an important piece of ...