When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Yasmin Walter of KMD Books is a multi-award-winning entrepreneur, international bestselling author and modern publisher based in Australia. In today's rapidly evolving business landscape, the quest ...

Focus on understanding your target audience to create tailored, data-driven marketing strategies. Stay agile, constantly testing and adapting your marketing tactics based on performance and feedback.

You’ve landed a coveted seat at the C-suite table — congrats! Expectations are high, and according to overused and not entirely representative research, your tenure as CMO may be short. Time to focus ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

In a world saturated with marketing advice, it can be overwhelming trying to find strategies that truly deliver. By thinking outside the box, leveraging local influencers, targeting underpriced ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...

Digital marketing is a cornerstone for business success today, irrespective of a company's size. However, small businesses and individuals often grapple with restricted budgets, questioning the ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ROI. This edited excerpt is from B2B Content Marketing Strategy by Devin ...

SEO isn’t what it used to be. With AI-driven search results, increasing zero-click searches, and more competition for user attention, ranking on Google is tougher than ever. But search is still a ...