Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The marketing world is full of buzzwords: "omnichannel," "integrated advertising," "customer ...

Chances are, you wouldn’t set out on a road trip without mapping your route (at least those of us old enough to remember a time before Google Maps). A marketing strategy for your business functions in ...

Too much of the commentary on the war in Gaza begins with tactics, which are concerned with achieving small, concrete military objectives, such as taking a hill or launching an ambush. Tactics and ...

Marketing is one of the most important aspects of running a small business—you must get your company name and product or service information in front of potential customers, or else risk losing them ...

The following is reprinted with permission from AchieveIt.One of the six reasons why hospital strategic plans fail is lack of focus. Hospital executives typically pile on objective after objective, ...

With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. About 2,500 ...