Understanding how people search – and aligning their search intent with the stages of the marketing funnel – is critical to crafting a powerful, long-term PPC strategy. This article will: With these ...

PPC reporting has always been both essential and frustrating. It’s essential to keep clients engaged by informing them of the results you’re driving. But it’s also frustrating because of data ...

Now that anyone can use AI to generate keywords and spin up a paid search campaign in minutes, it’s easy to assume the hard work is done. But creating structured, scalable performance still requires a ...

PPC can be quick to activate and drive traffic within a new market. However, there are many factors involved to find success outside of PPC. Google Ads dominates the global PPC market with advertising ...