Roku will be the first major streamer to use measurement firm iSpot’s Outcomes at Scale metric as the companies look to ...

Kid-focused brands have to jump through a lot of hoops – which isn’t a bad thing. Kids need protection online. But contextual intelligence platform Precise TV is hoping to make it easier for these ...

Third-party cookies may not be disappearing this year, but alternative targeting solutions like contextual advertising are still top of mind for marketers. On Tuesday, contextual intelligence platform ...

TikTok, which became popular among users and brands because of its powerful algorithm, is making an effort to bring more real-time data-driven insights to advertisers. At TikTok's annual ad summit on ...

FreeWheel, a global technology platform for the streaming advertising ecosystem, announced on-platform integrations with leading political data providers, including Data Trust, L2, Resonate and ...

Accessing precise data has always been the cornerstone of informed decision-making, yet achieving this level of accuracy once required painstaking manual analysis and significant time investments.