The premiumisation trend shows no signs of slowing down, in fact it’s speeding up. So what’s the secret to its success? It’s official, ‘premiumisation’ is the word of the moment. Brands across the ...
2025 marked a decisive shift in India’s consumption story. What was once seen as a niche, urban-led phenomenon turned into a broad-based behavioural change as premiumisation moved firmly into the ...
https://www.thehindubusinessline.com/economy/premiumisation-smart-products-to-drive-appliances-and-consumer-electronics-sector-in-2026/article70445945.ece Copy The ...
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