Security makes money. Every day companies hawk their latest privacy and security features, be it on a billboard, an internet ad or a commercial in your favorite show ...

Meta has quietly turned its friendly AI helpers into another data source for its ad machine, rewriting its Privacy Policy so ...

How well does Google’s replacement tech for third-party cookies work? So, so (so far). On Tuesday, Google Ads , Google’s third-party ad tech, published the results of an experiment designed to isolate ...

The PPC ecosystem is about to undergo significant changes driven by regulation. With regulation updates such as regional consent requirements and Chrome’s deprecation of third-party cookies later this ...

(NEXSTAR) — If you use Google Chrome, you may have received a new pop-up in recent weeks, warning you about its new “enhanced ad privacy.” However, without a little effort on your end, your data isn’t ...

Tony is the CEO of Visible Factors, a data-driven marketing agency whose clients include Ticketmaster, Blue Bottle, and Carbon 38. It’s been over a year since the Apple iOS 14.5 update sent shockwaves ...

Google is rolling out a beta of Privacy Sandbox for Android starting today. The program is the company’s attempt to blend user privacy with targeted advertising ...

The new advertisement system adopted by Google requires consumers to manually turn off Chrome ad topics in case they want to be assured of maximum privacy. Chrome ...

Back in February, Google started rolling out the Privacy Sandbox Beta on Android 13, and some users are now being asked to join the “ads privacy beta.” Google ...

Posts from this topic will be added to your daily email digest and your homepage feed. A ‘very meaningful pivot’ is underway inside the world’s largest social network A ‘very meaningful pivot’ is ...