Visual merchandising encompasses the way that you present product to grab the customer's attention. It can be specific promotional displays that introduce a new product or point attention to a ...

A product attribute leadership strategy is a strategic business approach that emphasizes the offering of unique product features and benefits to target customers. It is derived from a broader ...

Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

The visual elements of a brand are immensely powerful, even if we don't often stop to analyse them. But as marketers, it's important we have a coherent, coordinated strategy. This guide by Base One ...

Amid a rapidly evolving communications landscape, one of the most impactful tools at our disposal is as inspired as it is ancient: visualization. Ancient maps and modern infographics alike demonstrate ...

Facebook has never been a more important platform for marketing. An incredible 94 percent of marketers use Facebook, with two in three citing it as their most important social media platform, ...