Many hospital ad campaigns involve a degree of puffery about clinical programs, but at what point does boasting become grounds for a claim of false advertising? In a brief from Lexology, Kathleen ...

When comparing puffery vs. false advertising, you'll find that the difference is between legal promotion and illegal marketing claims. Puffery is a legal way of promoting a product or service through ...

In recent months, securities complaints alleging that a company has made false or misleading statements in or about its code of conduct have been on the uptick. In the wake of Singh v. Cigna ...

What is puffery? Find out how to avoid puffery in order to protect you from legal issues and costly damage to your brand's reputation. As marketers, we’re tasked to create awareness, demand, and ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

WILLIAMSPORT – UPMC Susquehanna has used phrases such as “life-changing medicine” and “the best doctors, hospital and customer service” in its advertisements. So a Lycoming County man burned in a ...

One of the nation’s largest bottled water companies is admitting puffery in a legal move aimed at getting out from under a lawsuit over environmental claims. Using the specific term “puffery” is a ...

"The reality is that Centrellis did not exist or lacked the ability to utilize the data in accordance with its objectives," the decision said. A federal judge ruled Sema4 Holdings Corp., a health ...

If you’ve ever wondered how businesses can get away with making transparently false or deceptive claims about themselves or their products — “The Best Tasting Juice in America,” Wrigley’s gum is “for ...

If you’ve ever wondered how businesses can get away with making transparently false or deceptive claims about themselves or their products — “The Best Tasting Juice in America,” Wrigley’s gum is “for ...

Elon Musk is celebrating winning a lawsuit over his misleading claims regarding Tesla’s self-driving program. However, before celebrating, he should take a closer look at the defense his lawyers took: ...