Steven Millman is SVP Global Research & Operations for Advertising Solutions at Dynata and a Trustee of the Advertising Research Foundation. To continue reading ...

Some respondents simply answer that they live outside the U.S. One way to measure how many people taking a poll do not actually live in America is simply to ask. A question in the study did just that, ...

Respondents who take a Pew Research Center survey on a cellphone are currently offered a $5 reimbursement for their cellphone minutes for completing the survey. This policy is a legacy of the days ...

When I founded a global travel transportation marketplace, hospitality was our primary goal. An important part of achieving this goal has been leveraging real-time data and human behavioral insights ...