Shoppers have high expectations when it comes to in-store experiences. And experts say the “power of in-store fulfillment” is real, incentivizing shoppers to return again and again. “Customers want ...

In-store digital signage is coming to Vallarta Supermarkets, providing consumer packaged goods (CPG) brands a new way to engage with shoppers. The 60-store California supermarket chain that ...

At their core, brick-and-mortar stores should be the physical manifestation of a brand — a distillation of its promise and the experience it aims to create for shoppers and associates alike. Now, as ...

That’s layout confusion in action: when a store’s physical design disrupts, rather than supports, a shopper’s path to ...